How many times have you sat through a sales presentation or speech and heard opening statements like these?:
“Today, I want to talk to you about how yoga can help you become more flexible.”
Or, “I’m going to talk to you about our new real estate investing system.”
Uh, no, no, no.
Houston, Helsinki, and Harlem, we have a problem. And the problem is the word talk.
The word talk is what I term a psychological door closer. The word talk immediately sends a signal to the brain that you’re going to be lectured or admonished in some way.
Remember, teachers and parents talk to children. Managers talk to their employees. But, smart professionals don’t talk to their audiences. They share stuff with them.
You see, sharing is a noble act. Yeah, when the word share is used, it signals that you’re going to offer something really important. That’s because it is a word that invites and encourages. It is a word that conjures friendship and family.
Ministers share the “good news”. Your siblings share, or shared, their personal spaces. Your friends share their homes, cars and food.
Now, just think of how many social media platforms have share buttons.
Yup, share is a word that literally opens the mind to listening.
Okay, let’s put this bad boy to work with a few examples:
“Today, I’m going to share how yoga can help you become more flexible.”
“For the next few workshop sessions, I’m going to share a new and powerful real estate investing system with you.”
“I spent the past two weeks researching a single word – speed. Well, I’d like to share some of what I’ve learned right now.”
Yeah, so, share your insight, inspiration, ideas, or information with your tribe. But, for goodness sake, don’t talk to them.
Now, go tell your story, powerfully.