The Power of Brand Consistency

The Power of Brand Consistency

The photo above is of the Tesla Powerwall. It is a household battery system that is charged by solar panels. It is designed to power your home just as your electric utility does now. And, if you’re wondering, it is the same Tesla that makes, well, Tesla cars. What’s...
How to Create a Marketing Slogan that Sticks

How to Create a Marketing Slogan that Sticks

The 3 Blind mice The 3 little pigs The 3 stooges The Father, Son and Holy spirit NBA NFL MLB NHL Life, liberty and the pursuit of happiness ABC NBC CBS CNN BET HLN HSN Do you recognize a pattern here? Yeah, they all contain three letters, words, or ideas. Marketers,...