Hi, I’m Dwayne K. Sutton, bestselling educator, entrepreneur, and founder of Parrish Street Press. During the past 18 months alone, I have taught over 17,800 people from 134 countries how to use the incredible power of brand storytelling to stand out from the crowd, grow a huge following, and skyrocket their income. I created this blog and podcast so that you can also pour new life into your career.

The One Storytelling Rule Great Communicators Live By

Mark Twain once said, “Don’t say the old lady screamed. Bring her on and let her scream.” Bring her on and let her scream. Wow. That’s great advice. Advice, by the way, all great entrepreneurs, leaders, personal brands, and storytellers use. One of your primary goals...

How Speed Can Kill Your Brand

There’s no question about it, McDonald’s changed the fast food game many years ago. They were first to realize that if you offered decent food, clean restrooms, and good service quickly, you could win in the market. And, they did. Of course, the McDonald’s of old is...

Your Brand Story Can Begin Anywhere. Will You Be Ready?

Question: Where does your brand story begin? Does it begin with your business card, blog, or bookmark? Maybe it begins with your bumper sticker or Podcast. Will it be some other touchpoint? The thing is, we don't always know where a customer, client, patient, or fan...

The Power of Brand Consistency

The photo above is of the Tesla Powerwall. It is a household battery system that is charged by solar panels. It is designed to power your home just as your electric utility does now. And, if you’re wondering, it is the same Tesla that makes, well, Tesla cars. What’s...

How to Create a Marketing Slogan that Sticks

The 3 Blind mice The 3 little pigs The 3 stooges The Father, Son and Holy spirit NBA NFL MLB NHL Life, liberty and the pursuit of happiness ABC NBC CBS CNN BET HLN HSN Do you recognize a pattern here? Yeah, they all contain three letters, words, or ideas. Marketers,...

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